Mozilla Leads the Way on Do Not Track

Commentary by Rainey Reitman:

Earlier today, Mozilla announced plans to incorporate a Do Not Track feature into their next browser release, Firefox 4.1. Google also announced a new privacy extension today, but we believe that Mozilla is now taking a clear lead and building a practical way forward for people who want privacy when they browse the web.

After reading this article, it makes me wonder if we will actually have complete privacy with this new feature. I have a feeling this will just be the next big thing to download, sort of like an application.

As of now, consumers who take steps to delete their cookies or use private browsing mode remain unable to prevent third parties from observing their clickstreams. So I wonder how effective it will be?!?!