Evaluation

First glance you may think this is a good design because it makes you LOOK! The Nike Swoosh stands out, which is good because that is the product that is being sold. However what does a naked women holding this show represent? To me nothing more than the concept that sex sells. Which is true, however in the second add I posted for Nike, I found a much more intriguing advertisement which causes me to want to go out and buy this product.

This now is still a women, yet she represents more than just a sexy creature, she is strong, driven, pushing herself to the limits. And although the shoes are not the first thing the consumer may see, Nike is such a recognizable brand that I think the action in the photo is what the focus is supposed to be. There is still contrast with the bright neon colored shoes, and with the motion of her body there is no way the viewer could be mislead with what the product is.

Contrast, Harmony, and Balance

I chose this image to represent Contrast, Balance, and Harmony. The first thing you notice when looking at the image is the Arch, undoubtedly. However as tall and as large as this man made structure is, the parallel of the sky behind, above and below it is just as compelling. The contrast it creates is due to the massive amount of architecture displayed in the image, but yet also the undeniable greatness of the sky. The balance is also visually apparent because of how much space is being divided between the two objects. And the harmony created un this photo is of course, the black, white and shades of gray dispersed throughout. Harmony is also established just n the way the lens of the camera is pointing up towards the top of the arch, and the sky. It creates a line for the viewer to follow.

COMM3560 Visceral Response: Alyson

Don't worry I have already been told that I have a pretty lame dream car… But I really don't care. I am obsessed with 2012 Infinity FX35! They are so sweet, smooth and sexy. The law of continuity is what stands out the most to me about this beautiful piece of art. Similarly to what Professor Young said about the hip line of the Spider, I see this as a continuum of curves. After test driving one I was sold on how sleek the inside was. From the thud of the doors, to the click of the blinker it all seemed to work so well together to give me that feeling of beauty deep inside me.
Similarity is displayed by the curves in this vehicle The wheel wells, windows, hood, roof etc. Although the headlights are not round, the shape creates a line which cause the eye to follow them back as if to display speed. Without seeing the rear view, we can feel the closure created by the way the car is parked. It is a whole and complete object that stands for luxury, safety, and stability.
To take this theory one step further, a car is comprised of metal, wheels, glass, etc. Unless these parts are correctly assembled and adjusted to work together, the individual parts are nothing more than scrap, but combined they have created this completely desirable car to me the consumer.